Posts Tagged: promotion

Public Awareness for APIs Sucks. Here’s What We Can Do.

It wouldn’t be exaggerating to say that APIs are the cornerstone of modern technology. If you’ve ever taken a computer science class, you’ll know that programming can get pretty boring when there’s nothing to link your application to.

Enter the “Application Programming Interface,” or “API,” and all of a sudden you have the tools needed to pull data from all around the world, using services that others have already built to make the most of physical data sensors, internet, and mobile technology. Read more

Case Study: How Rakuten RapidAPI Is Globalizing The API Marketplace

API marketplaces aim to make the API discovery and integration process as intuitive as possible for end developers. Naturally, designing a seamless developer experience requires a comprehensive understanding of the target developer consumer.

While presences like RapidAPI, a popular API marketplace and aggregator, are great for comparison-shopping and integrating with APIs spanning many different verticals (social media, geolocation, text analysis, SMS, cognitive services, business processing operations, and more), what they lack is a localized experience that targets developers in countries across the globe. Read more

6 Ways to Market Your Niche API

So you’ve just finished building the perfect API: it’s well-designed and solves particular problems that everyone is having — what now?

You could just tell a few colleagues about it and let word-of-mouth do the rest for you, but if you want to grow your user base fast, you’ll have to get your hands dirty with some marketing. Read more

5 Frequent Developer Community Mistakes (And How To Fix Them)

We’ve been in the API game for a little while now, and we’ve seen our fair share of compelling developer communities being cultivated. On the flipside, we’ve also seen some epic fails. At our 2016 Platform Summit, Shayne Parmelee, developer experience lead at Shopify, talked about some of his own successes (and failures) during his time with the company. Read more

What is an API Portal?

While most organizations have matured in developing the glue between their information and application systems via APIs, many often overlook how to deliver and expose those APIs to their respective consumers.

Reusability and adoption are the driving factors for a healthy ROI from an API, but they are harder to obtain than you may think. Read more