Due to the nature of APIs, the discussion is often of a technical nature. While this is fine for the world’s engineers and data managers, the fact is that an API has just as many business benefits as it has technical benefits. Read more
Posts Tagged: partner
Creating A Brand Guide for Your API
What you let others do with your image is just as important as what you let them do with your API.
Hosting a free-to-consume public API is a powerful tool for expanding your functionality and branding into entirely new networks. Read more
Should Every Company Consider Providing an API?
For many companies, providing an API is seen as an IT matter exclusive to internet giants like Twitter, Facebook and Google, startups like Algolia, Wit.ai and Context.io, or for government agencies to open data to the public. But are APIs really limited in that way? Read more
APIs Are Evolving The B2B Landscape
Phone, fax, and email. Archaic methods of communication are still the bane of corporate partnership exchanges. 700,000 fax machines were purchased between 2011 & 2012, and to this day, practitioners in healthcare and law adamantly believe fax to be the most “protected” form for sending documents. Read more
