APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space.
Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Read more
American activist Bryant H. McGill once said, “one of the most sincere forms of respect is actually listening to what another has to say.” For API providers, listening to the average user, accepting feedback, ingesting these experiences, and iterating on this information is a powerful exercise. Read more
“Build it and they will come” is certainly not the case in the API world. Even if you have a functionally brilliant service, without the right positioning your conversion rates could still be very low. Assuming you’ve made your developer program visible to the public, how should you then promote your API? Read more
Evangelist, advocate, community builder, whatever you want to call it, since Guy Kawasaki of Apple popularized the concept of “technology evangelism,” the role has become a staple addition for software outreach. New startups and corporations alike now often hire evangelists — a rather nebulous breed of employee between sales, marketing, engineering, and support. Read more
Shipping a great API isn’t just about exposing an endpoint in a RESTful manner. Yes, plenty of developer users will be fine making HTTP requests, but for some, that is not enough. Whether community curated or vendor supplied, code libraries are often created to help extend an application programming interface — API — into specific languages. Read more