Due to the nature of APIs, the discussion is often of a technical nature. While this is fine for the world’s engineers and data managers, the fact is that an API has just as many business benefits as it has technical benefits. Read more
Posts Tagged: Monetization
APIs are capable of bringing in millions of dollars of revenue. They expand a user-base, offer a wider go-to-market strategy, add new streams of revenue, and can be responsible in increasing product stickiness and user adoption. They can also burn bridges with developers, soak up precious development resources, and if not properly secured, offer threats to application security. Read more
Guest contribution covering an impressive automotive API journey. Follow the rise of the niche Car Registration API; from market pivot, to price-adjusting, to scaling sales internationally.
It’s unusual for an API to become the main income stream for a company. Read more
Guest Post by RapidAPI with benchmark data on 1,800 APIs
There’s big money in the API economy. Last year alone, $500 million was invested into API-driven companies. But the rise of this new economy begs some key pricing questions. Read more
We’ve written plenty about different API monetization models and monetizing your API using a freemium model in the past, but just as important is envisioning how your API might fit into your business model as a whole.
Obviously, this is something that will differ hugely from company to company — in the case of a business like Twilio, the API is the core product. Read more