There are marketing tactics providers need to use in order to make sure their developer programs or APIs land in front of the right eyes. In order to segment API marketing correctly, and to do so in a way that is appealing and in good taste, it comes down to intimately knowing the needs of your audience. Read more
Posts Tagged: marketing
By reading this article you’ll understand what factors make up the API Lifecycle Operations Stage, and how you should address them. Transforming your API into something developers will want to consume, and learning what impact this will have on your business are things we’ll consider at this stage. Read more
The application programming interface or API is the way we connect things online with other things online or even, with the Internet of Things, connecting things online with traditionally offline objects. This makes what an API can enable fairly limitless — or at least as limited as your imagination. Read more
Before we get into API marketing – Have you ever wondered how many developers exist around the globe? According to one study, it’s about 18.5 MILLION! That’s enough to fill Sweden’s capital, the destination of our 2014 annual conference, 20 times over! Read more
What is the most important thing your business needs? Cash! And how do you get cash? Customers! Without customers, there is no revenue, and the ability to acquire customers is what distinguishes a successful business from a failing one.
In this article, I will show you five ways to increase your business revenue by offering an API that third-party developers can use to build apps and consume your information. Read more