Posts Tagged: marketing

API Discovery: 15 Ways to Find APIs

How do you find an API? Well, a Google search is likely your first guess, however, there are a trove of curated API marketplaces, directories, and lists for you to peruse before you make a decision. We’ve highlighted 15 different ways to find APIs, including all the major API directories, and our insights into the past and potential future of API discovery trends. Read more

eBook Released: The API Lifecycle

We are very excited to announce the release of our fourth eBook: “The API Lifecycle.” Visit our new dedicated eBooks page today to grab your FREE copy.

Introducing a FREE eBook for download: The API Lifecycle

 

The API Lifecycle presents an agile process for managing the life of a web API – the secret sauce to help establish quality standards for all API and microservice providers.  Read more

How To Understand Your Target API Consumer

There are marketing tactics providers need to use in order to make sure their developer programs or APIs land in front of the right eyes. In order to segment API marketing correctly, and to do so in a way that is appealing and in good taste, it comes down to intimately knowing the needs of your audience. Read more

API Lifecycle Operations Stage: Marketing Your API

 

By reading this article you’ll understand what factors make up the API Lifecycle Operations Stage, and how you should address them. Transforming your API into something developers will want to consume, and learning what impact this will have on your business are things we’ll consider at this stage. Read more

API: Part of the Creative Palette

The application programming interface or API is the way we connect things online with other things online or even, with the Internet of Things, connecting things online with traditionally offline objects. This makes what an API can enable fairly limitless — or at least as limited as your imagination. Read more