APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space.
Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Read more
What you let others do with your image is just as important as what you let them do with your API.
Hosting a free-to-consume public API is a powerful tool for expanding your functionality and branding into entirely new networks. Read more
What is a consistent attribute across successful API programs? They all have awesome developer portals. Good API documentation is easy to navigate and understand, but the best, shining developer center pushes onboarding and actual implementation to new levels of usability, to the point where integrating the API becomes as simple as cake — well, at least as simple as technically possible. Read more
American activist Bryant H. McGill once said, “one of the most sincere forms of respect is actually listening to what another has to say.” For API providers, listening to the average user, accepting feedback, ingesting these experiences, and iterating on this information is a powerful exercise. Read more
“Build it and they will come” is certainly not the case in the API world. Even if you have a functionally brilliant service, without the right positioning your conversion rates could still be very low. Assuming you’ve made your developer program visible to the public, how should you then promote your API? Read more