Transactional emails are messages sent in response to various triggers, like user signups, password resets, and other app-specific events. You can send transactional emails through your own servers using a protocol called SMTP — that’s Simple Mail Transfer Protocol — but it’s a lot more nuanced than it sounds. Read more
Posts Tagged: marketing
Champion programs are a new way to interact with your developer community, and there’s a reason that plenty of big tech companies — Microsoft, Salesforce, and Docker included — have created their own. These developer programs can easily feed into every aspect of your business, making money go further both in and out of your developer ecosystem. Read more
Voice search is becoming increasingly prevalent as the years tick on, as increasing amounts of users access the Internet via mobile devices and with the help of voice assistants like Alexa. 41% of adults report using voice search on a daily basis. Read more
What Does “API as a Product” Mean?
Though we tend to think of APIs in a very technical way, they are increasingly combined within the context of business offerings and values. Accordingly, many are recontextualizing things to treat APIs more like products. Read more
Application programming interfaces are on the rise with B2B marketers. As far as data analysis and reporting is concerned, APIs are changing the game. Marketers are no longer required to crunch numbers, learn how to code, or even defer to experts in order to perform astounding analytical functions. Read more