Posts Tagged: marketing

The Art and Personalization of The API Documentation Experience

An API is a method of communication. At best it’s a tool to make building software easy, but at worse a time-waster and constant hassle. Good APIs abstract complexity and quickly provide clear valuable data, whereas bad APIs abstract too much, don’t allow for any customization, or aren’t clear and therefore are difficult to use. Read more

The Evolution of the API Marketplace

People love marketplaces. Offline, at the winter fair or at the souk, marketplaces provide consumers with the ability to browse for the goods they like and haggle over the price. Who doesn’t love a bargain? Online marketplaces like price comparison websites retain this tradition, allowing consumers to find the best deals for insurance, credit cards, and so on. Read more

5 Frequent Developer Community Mistakes (And How To Fix Them)

We’ve been in the API game for a little while now, and we’ve seen our fair share of compelling developer communities being cultivated. On the flipside, we’ve also seen some epic fails. At our 2016 Platform Summit, Shayne Parmelee, developer experience lead at Shopify, talked about some of his own successes (and failures) during his time with the company. Read more

API Evangelism and API Advocacy: Is There A Difference?

Build it and they will come. That might work for ghosts and baseball fields but, sadly, it’s not true for APIs. There’s nothing worse than spending months developing an API, or any other product for that matter, only to see it flounder after launch. Read more

What is an API Portal?

While most organizations have matured in developing the glue between their information and application systems via APIs, many often overlook how to deliver and expose those APIs to their respective consumers.

Reusability and adoption are the driving factors for a healthy ROI from an API, but they are harder to obtain than you may think. Read more