In the 2019 State of API report, surprisingly, only 37% of API providers viewed documentation as a top priority. When API consumers were asked to vote on the most important characteristic of an API, 60% earmarked “ease-of-use” as their primary desire when integrating, with documentation trailing in 3rd place. Read more
Posts Tagged: marketing
What’s your north star metric for developer relations?
Each developer relations program has a different opinion on what should be their north star metrics to measure the success of their platform. Some metrics are valid while others can be what are called vanity metrics. Read more
Partner programs are hotter than ever in the tech space. By collaborating with third-party service providers, development houses, and individual app developers, you can build powerful, mutually beneficial relationships. Whether you’re looking to develop new revenue streams or increase the value provided by your core offering, a partner program is seriously worth considering. Read more
Key takeaways from the 2019 Developer Experience LiveCast
Developer Experience is a crucial aspect of modern-day API ownership. With fierce competition between API providers in almost every industry, it’s no longer about what your API can do, but what it takes for developers to do. Read more
Transactional emails are messages sent in response to various triggers, like user signups, password resets, and other app-specific events. You can send transactional emails through your own servers using a protocol called SMTP — that’s Simple Mail Transfer Protocol — but it’s a lot more nuanced than it sounds. Read more