Posts Tagged: marketing

Why Your API Needs a Dedicated Developer Experience Team

In the 2019 State of API report, surprisingly, only 37% of API providers viewed documentation as a top priority. When API consumers were asked to vote on the most important characteristic of an API, 60% earmarked “ease-of-use” as their primary desire when integrating, with documentation trailing in 3rd place. Read more

How to Measure The Success of Developer Relations

What’s your north star metric for developer relations?

Each developer relations program has a different opinion on what should be their north star metrics to measure the success of their platform. Some metrics are valid while others can be what are called vanity metrics. Read more

Tips for Starting a Partner Developer Program

Partner programs are hotter than ever in the tech space. By collaborating with third-party service providers, development houses, and individual app developers, you can build powerful, mutually beneficial relationships. Whether you’re looking to develop new revenue streams or increase the value provided by your core offering, a partner program is seriously worth considering. Read more

7 Mantras For Quality Developer Experience

Key takeaways from the 2019 Developer Experience LiveCast

Developer Experience is a crucial aspect of modern-day API ownership. With fierce competition between API providers in almost every industry, it’s no longer about what your API can do, but what it takes for developers to do. Read more