What Does “API as a Product” Mean?
Though we tend to think of APIs in a very technical way, they are increasingly combined within the context of business offerings and values. Accordingly, many are recontextualizing things to treat APIs more like products. Read more
Application programming interfaces are on the rise with B2B marketers. As far as data analysis and reporting is concerned, APIs are changing the game. Marketers are no longer required to crunch numbers, learn how to code, or even defer to experts in order to perform astounding analytical functions. Read more
We’re living in an era where information is driving extreme value, and companies are increasingly looking at new ways to facilitate better intercommunication of data between internal applications, as well as open up their data reserves to enter the platform economy. Read more
When it comes to making products, successful designers realize that the end user must be the ultimate focus. The user really ought to be considered in every decision that is made. It’s so important, in fact, that the study of User Experience (UX) is a dedicated discipline. Read more
So you’ve just finished building the perfect API: it’s well-designed and solves particular problems that everyone is having — what now?
You could just tell a few colleagues about it and let word-of-mouth do the rest for you, but if you want to grow your user base fast, you’ll have to get your hands dirty with some marketing. Read more