These days, developer communities come in all shapes and sizes. There are tight-knit local meetups for niche programming languages. Groups form around everything from GraphQL to Docker, and massive online communities center around platforms like Github or Stack Overflow. And occasionally, communities emerge around company-specific API platforms too; take Twilio, Shopify, or Fidor, for example. Read more
We’re happy to announce a new eBook release! We’ve assembled our best advice on API marketing, developer relations, and platform advocacy into a single volume. Grab a copy of How to Successfully Market an API for free HERE, or name your price on LeanPub. Read more
APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space.
Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Read more
Evangelist, advocate, community builder, whatever you want to call it, since Guy Kawasaki of Apple popularized the concept of “technology evangelism,” the role has become a staple addition for software outreach. New startups and corporations alike now often hire evangelists — a rather nebulous breed of employee between sales, marketing, engineering, and support. Read more
This is the Age of the API (Application Programming Interface). No matter what type of software you work with, you will likely have to deal with APIs on some level. When a developer visits an API website, you will see plenty of documentation, sample code, use cases, and endorsements that make you feel one click away to start consuming. Read more
