Posts Tagged: evangelism

How To Design Frictionless APIs

When it comes to making products, successful designers realize that the end user must be the ultimate focus. The user really ought to be considered in every decision that is made. It’s so important, in fact, that the study of User Experience (UX) is a dedicated discipline. Read more

6 Ways to Market Your Niche API

So you’ve just finished building the perfect API: it’s well-designed and solves particular problems that everyone is having — what now?

You could just tell a few colleagues about it and let word-of-mouth do the rest for you, but if you want to grow your user base fast, you’ll have to get your hands dirty with some marketing. Read more

Tips On Building A Developer Community

These days, developer communities come in all shapes and sizes. There are tight-knit local meetups for niche programming languages. Groups form around everything from GraphQL to Docker, and massive online communities center around platforms like Github or Stack overflow. And occasionally, communities emerge around company-specific API platforms too; take Twilio, Shopify, or Fidor, for example. Read more

5 Frequent Developer Community Mistakes (And How To Fix Them)

We’ve been in the API game for a little while now, and we’ve seen our fair share of compelling developer communities being cultivated. On the flipside, we’ve also seen some epic fails. At our 2016 Platform Summit, Shayne Parmelee, developer experience lead at Shopify, talked about some of his own successes (and failures) during his time with the company. Read more

API Evangelism and API Advocacy: Is There A Difference?

Build it and they will come. That might work for ghosts and baseball fields but, sadly, it’s not true for APIs. There’s nothing worse than spending months developing an API, or any other product for that matter, only to see it flounder after launch. Read more