We’ve been in the API game for a little while now, and we’ve seen our fair share of compelling developer communities being cultivated. On the flipside, we’ve also seen some epic fails. At our 2016 Platform Summit, Shayne Parmelee, developer experience lead at Shopify, talked about some of his own successes (and failures) during his time with the company. Read more
Posts Tagged: evangelism
Build it and they will come. That might work for ghosts and baseball fields but, sadly, it’s not true for APIs. There’s nothing worse than spending months developing an API, or any other product for that matter, only to see it flounder after launch. Read more
We’re happy to announce a new eBook release! We’ve assembled our best advice on API marketing, developer relations, and platform advocacy into a single volume. Grab a copy of How to Successfully Market an API for free HERE, or name your price on LeanPub. Read more
As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted. No longer are new ideas granted 15 minutes of fame — it’s 5 seconds at best. Read more
APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space.
Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Read more