It’s easy to think of large organizations and assume there’s one person overseeing all activity relating to, say, APIs or cloud services. In fact, that’s rarely the case. While the stability and financial backing offered by big companies is invaluable, it can also lead to tangled webs. Read more
Posts Tagged: discover
APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space.
Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Read more
“Build it and they will come” is certainly not the case in the API world. Even if you have a functionally brilliant service, without the right positioning your conversion rates could still be very low. Assuming you’ve made your developer program visible to the public, how should you then promote your API? Read more