Posts Tagged: Customer data

How APIs Make Marketing Data Analysis and Reporting Infinitely Easier

Application programming interfaces are on the rise with B2B marketers. As far as data analysis and reporting is concerned, APIs are changing the game. Marketers are no longer required to crunch numbers, learn how to code, or even defer to experts in order to perform astounding analytical functions. Read more

Complying with Tough New EU Rules on Data Protection

Complying with Tough New EU Rules on Data Protection

A wide ranging set of rules to protect the data of citizens in member nations of the European Union was adopted in April. Known as the General Data Protection Regulation (GDPR), the measure’s goal is to replace the existing patchwork of national laws with a single modern regulation that reflects the digital age. Read more