Application programming interfaces are on the rise with B2B marketers. As far as data analysis and reporting is concerned, APIs are changing the game. Marketers are no longer required to crunch numbers, learn how to code, or even defer to experts in order to perform astounding analytical functions. Read more
Posts Tagged: big data
Is HyperGraphQL the linked data extension for GraphQL we’ve been waiting for?
Data, in many ways, is the driving force behind much of what the information technology industry does to innovate. Each choice is informed largely by one’s ability to find data, secure that data, and then form relationships within a web of unconnected points. Read more
When some people think of APIs, they think of things like marketing automation or maybe powering a smart home. In other words, it’s very easy to associate APIs with frivolity or, to put it less harshly, simply making things more convenient. Read more
API providers are continually breaking new ground in securely providing valuable data to the applications that have become essential to the way we live our lives: The manner in which we can conduct so much confidential personal activity at arm’s length from the organizations we do business with, powered by APIs, would have been considered impossible even 15 years ago. Read more
Here’s an interesting fact: If you live in the EU your personal data is yours. You are the owner of your data, a fact enshrined in law under the General Data Protection Regulations (GDPR). As owners of data and citizens of many economies — internet, application, information, API — we have a myriad of tools and technologies available to mine, mash up, and generally manage our data as we see fit. Read more