Posts Tagged: B2B

Are Embedded Plugins Making a Comeback?

We saw the rise and fall of embedded plugins. But are custom UI integrations now back in style?

As APIs become an expected feature of software businesses, the most popular web services extend their developer platforms. Many go beyond an external API and allow partners to integrate right into their interfaces. Read more

Why RingCentral’s API Is a Developer Favorite

What truly makes a usable API? We routinely discuss API best practices on the blog, but at times it helps to have a real-world model to follow. One such developer favorite API offering is the RingCentral Developer Progam.

I recently sat down with Mike Stowe, Sr. Read more

How To Treat Your API as a Product

What Does “API as a Product” Mean?

Though we tend to think of APIs in a very technical way, they are increasingly combined within the context of business offerings and values. Accordingly, many are recontextualizing things to treat APIs more like products. Read more

API Security: A Gateway To Heaven

Because they power applications used by hundreds, thousands, and even millions of people, security is hugely important when creating APIs. Despite this, perhaps due to their now outdated reputation as niche products “just for techies,” there can be a bit of an air of complacency around API security. Read more

How APIs Make Marketing Data Analysis and Reporting Infinitely Easier

Application programming interfaces are on the rise with B2B marketers. As far as data analysis and reporting is concerned, APIs are changing the game. Marketers are no longer required to crunch numbers, learn how to code, or even defer to experts in order to perform astounding analytical functions. Read more