Posts Tagged: B2B

How APIs Make Marketing Data Analysis and Reporting Infinitely Easier

Application programming interfaces are on the rise with B2B marketers. As far as data analysis and reporting is concerned, APIs are changing the game. Marketers are no longer required to crunch numbers, learn how to code, or even defer to experts in order to perform astounding analytical functions. Read more

Case Study: How Rakuten RapidAPI Is Globalizing The API Marketplace

API marketplaces aim to make the API discovery and integration process as intuitive as possible for end developers. Naturally, designing a seamless developer experience requires a comprehensive understanding of the target developer consumer.

While presences like RapidAPI, a popular API marketplace and aggregator, are great for comparison-shopping and integrating with APIs spanning many different verticals (social media, geolocation, text analysis, SMS, cognitive services, business processing operations, and more), what they lack is a localized experience that targets developers in countries across the globe. Read more

7 Cases of Extremely Successful API Adoption

Building a business that relies heavily onĀ APIs is a model that has brought success to many companies. Sometimes success comes in the form of diversified revenue streams, other times it means increasing customer value within the existing ecosystem. API-driven businesses also allow for more third-party innovation, which in turn boosts the success of the business. Read more

What is the Richardson Maturity Model?

While most developers are aware of Roy Fielding and REST, fewer may be aware of the Richardson Maturity Model. Though the Richardson Maturity Model is often considered more esoteric in comparison to its more famous compatriots, it can serve as a goalpost to achieving truly complete and useful APIs. Read more

The Importance of APIs for Payment Platforms

APIs have transformed the way we purchase, and now they are poised to completely change our payment experience. Customers increasingly demand secure, interconnected, and intelligent digital payment services. Across the whole range of the payment space the most forward-looking companies embrace an API-first approach in their product development. Read more