Building a business that relies heavily on APIs is a model that has brought success to many companies. Sometimes success comes in the form of diversified revenue streams, other times it means increasing customer value within the existing ecosystem. API-driven businesses also allow for more third-party innovation, which in turn boosts the success of the business. Read more
Don’t let trendy terms overrule crucial business decisions
We’ve all seen tech marketers use a trendy phrase to push their offerings. Some of these phrases get muddled in the push to promote and they begin to lose a bit of their impact. Read more
Agriculture is ultimately an ancient science that’s been iterated upon for generations. With each new crop, each new family, and each new culture, we’ve discovered more about optimal farming techniques. Due to this, we generally understand agriculture from a localized perspective – we understand planting seasons, soil types, and other variables within the farming process have profound localized impacts on yield, flavor, quality, and more. Read more
Due to the nature of APIs, the discussion is often of a technical nature. While this is fine for the world’s engineers and data managers, the fact is that an API has just as many business benefits as it has technical benefits. Read more
APIs are capable of bringing in millions of dollars of revenue. They expand a user-base, offer a wider go-to-market strategy, add new streams of revenue, and can be responsible in increasing product stickiness and user adoption. They can also burn bridges with developers, soak up precious development resources, and if not properly secured, offer threats to application security. Read more
