Posts Tagged: API advocacy

Why Your API Needs a Dedicated Developer Experience Team

In the 2019 State of API report, surprisingly, only 37% of API providers viewed documentation as a top priority. When API consumers were asked to vote on the most important characteristic of an API, 60% earmarked “ease-of-use” as their primary desire when integrating, with documentation trailing in 3rd place. Read more

How to Measure The Success of Developer Relations

What’s your north star metric for developer relations?

Each developer relations program has a different opinion on what should be their north star metrics to measure the success of their platform. Some metrics are valid while others can be what are called vanity metrics. Read more

7 Mantras For Quality Developer Experience

Key takeaways from the 2019 Developer Experience LiveCast

Developer Experience is a crucial aspect of modern-day API ownership. With fierce competition between API providers in almost every industry, it’s no longer about what your API can do, but what it takes for developers to do. Read more

Case Study: How Rakuten RapidAPI Is Globalizing The API Marketplace

API marketplaces aim to make the API discovery and integration process as intuitive as possible for end developers. Naturally, designing a seamless developer experience requires a comprehensive understanding of the target developer consumer.

While presences like RapidAPI, a popular API marketplace and aggregator, are great for comparison-shopping and integrating with APIs spanning many different verticals (social media, geolocation, text analysis, SMS, cognitive services, business processing operations, and more), what they lack is a localized experience that targets developers in countries across the globe. Read more

How To Design Frictionless APIs

When it comes to making products, successful designers realize that the end user must be the ultimate focus. The user really ought to be considered in every decision that is made. It’s so important, in fact, that the study of User Experience (UX) is a dedicated discipline. Read more