Champion programs are a new way to interact with your developer community, and there’s a reason that plenty of big tech companies — Microsoft, Salesforce, and Docker included — have created their own. These developer programs can easily feed into every aspect of your business, making money go further both in and out of your developer ecosystem. Read more
Posts Tagged: advocacy
Support engineering doesn’t often get as much attention as impressive functionality. After all, who wants to be fixing an assortment of minor issues when you could be building cool tools?
With that said, effective support is a crucial element of the software lifecycle, whether we like it or not. Read more
We’re living in an era where information is driving extreme value, and companies are increasingly looking at new ways to facilitate better intercommunication of data between internal applications, as well as open up their data reserves to enter the platform economy. Read more
It wouldn’t be exaggerating to say that APIs are the cornerstone of modern technology. If you’ve ever taken a computer science class, you’ll know that programming can get pretty boring when there’s nothing to link your application to.
Enter the “Application Programming Interface,” or “API,” and all of a sudden you have the tools needed to pull data from all around the world, using services that others have already built to make the most of physical data sensors, internet, and mobile technology. Read more
API marketplaces aim to make the API discovery and integration process as intuitive as possible for end developers. Naturally, designing a seamless developer experience requires a comprehensive understanding of the target developer consumer.
While presences like RapidAPI, a popular API marketplace and aggregator, are great for comparison-shopping and integrating with APIs spanning many different verticals (social media, geolocation, text analysis, SMS, cognitive services, business processing operations, and more), what they lack is a localized experience that targets developers in countries across the globe. Read more