Ross Garrett Axway
Integration is becoming a board-level topic as a way to open up new revenue streams, upsell existing customers and reduce churn. But how do you take a new integration to market? Oddly enough, your email blast isn’t enough. This session will cover Go To Market strategies, best practices, and lackluster failures from over a dozen companies. Covering topics like how to price your integration, which integrations you should build and market, examples from the market and how to gauge the ROI of which APIs (and their ecosystems) you should integrate to.
October 22, 2019 11:10
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