Although API-as-a-Product philosophy is generally understood; challenges remain in embedding the culture within most organizations. Long accustomed to products being something that are either “visual” or “revenue generating” – it is a cultural change to think of either external or internal APIs as bonafide products in their own right.

This talk aim to share learnings of embedding API-as-a-Product philosophy within organizations such as American Express and PayPal. The goal is to educate, inspire and provide a path of product managers, technologists and others who *own* APIs but struggle to get the attention that comes from being a *product* as opposed to just a technology capability.