Any business or organization in the world can bring an API to market, but APIs are increasingly synonymous with the startup world. Entrepreneurs are using APIs to deliver their products for a number of reasons:
- They can provide a convenient, easily understood and accessible mechanism for getting an MVP in front of customers;
- Having an API in the market can provide crucial insight into the value of your product through feedback from the developer community;
- An API can be one of several channels for delivering your product or may be the product itself.
Humpty Dumpty sat on a wall,
Humpty Dumpty had a great fall.
All the king’s horses and all the king’s men
Couldn’t put Humpty together again.
That sure sounds like the last time your site went down and every team in the office started panicking, right? Read more
We’re happy to announce a new eBook release! We’ve assembled our best advice on API marketing, developer relations, and platform advocacy into a single volume. Grab a copy of How to Successfully Market an API for free HERE, or name your price on LeanPub. Read more
As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted. No longer are new ideas granted 15 minutes of fame — it’s 5 seconds at best. Read more
Let’s talk about releasing software. Take a minute, close your eyes, and conjure up the following in your head: you’ve been working on a new feature/killer app for a few weeks, and now it’s time to go live.
What are you feeling? Read more