Posts Tagged: experience

5 Types of APIs That Will Enhance Your Customer’s Shopping Experience

Consumer behavior is a very fickle thing. For decades — even longer — modern marketers have sought to discover what makes customers act the way they do. With the growth of the web, this question has become even more complicated. Technology has influenced consumer behavior, especially how they purchase things online. Read more

API Mediation: Why You Need an API Experience Layer

The API economy has ushered in a new era of application integration, causing a sea change across enterprise IT and application providers alike. APIs are providing access to data securely across firewalls, enabling new business models and offering a platform that supports the development of new digital products. Read more

How to Improve API Experience Using Hypermedia

One of the greatest ways to improve and sustain an API userbase is by enhancing developer experience. A way to do this is by improving the usability of an API with hypermedia — a method of interacting with APIs. But what exactly is hypermedia, why is it important, and how will it affect an API program? Read more

8 Keys To Creating A Truly Usable API

When creating an API, it’s all too easy to release something that “just works.” For some developers who aren’t working at an API-first company where the API is a central component to their business, they may see creating an API as a distraction from their core duties and rush to get a product out that does the job it’s supposed to, but little more than that. Read more

How to Provide APIs With an Existing Information System

In a previous article we encouraged every company to join the digital revolution and provide APIs. But when faced with an existing Information System (IS), the steps toward exposing a business process with an API become far more intricate. An IS may be bloated with pre-existing organizational processes and data structures, which, if exposed directly, can make for a very poor user experience, and possibly a complete deadlock. Read more