We’re happy to announce a new eBook release! We’ve assembled our best advice on API marketing, developer relations, and platform advocacy into a single volume. Grab a copy of How to Successfully Market an API for free HERE, or name your price on LeanPub. Read more
Posts Tagged: evangelism
As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted. No longer are new ideas granted 15 minutes of fame — it’s 5 seconds at best. Read more
APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space.
Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Read more
What is a consistent attribute across successful API programs? They all have awesome developer portals. Good API documentation is easy to navigate and understand, but the best, shining developer center pushes onboarding and actual implementation to new levels of usability, to the point where integrating the API becomes as simple as cake — well, at least as simple as technically possible. Read more
“Build it and they will come” is certainly not the case in the API world. Even if you have a functionally brilliant service, without the right positioning your conversion rates could still be very low. Assuming you’ve made your developer program visible to the public, how should you then promote your API? Read more