Posts Tagged: DevRel


eBook Released: How to Market an API

We’re happy to announce a new eBook release! We’ve assembled our best advice on API marketing, developer relations, and platform advocacy into a single volume. Grab a copy of How to Successfully Market an API for free HERE, or name your price on LeanPub. Read more

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Utilizing Product Hunt to Launch Your API

As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted. No longer are new ideas granted 15 minutes of fame — it’s 5 seconds at best. Read more


Developer Relations: How to Offer Unparalleled Developer Outreach

APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space.

Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Read more


Twitter’s 10 Year Struggle with Developer Relations

In September 2006, only a few months into its existence, Twitter came out with the first version of its public API. This was surprisingly early in an age when social APIs were not yet prevalent, especially since Twitter had yet to become the success story that seems so obvious in hindsight. Read more


Day in the Life of an API Developer Evangelist

Evangelist, advocate, community builder, whatever you want to call it, since Guy Kawasaki of Apple popularized the concept of “technology evangelism,” the role has become a staple addition for software outreach. New startups and corporations alike now often hire evangelists — a rather nebulous breed of employee between sales, marketing, engineering, and support. Read more