Posts Tagged: business


eBook Released: How to Market an API

We’re happy to announce a new eBook release! We’ve assembled our best advice on API marketing, developer relations, and platform advocacy into a single volume. Grab a copy of How to Successfully Market an API for free HERE, or name your price on LeanPub. Read more


eBook Release: The API Economy – Disruption and the Business of APIs

We are very excited to announce that we have released a new eBook! Download The API Economy for Free HERE, or name your price on LeanPub.

APIs are all around us, driving the digital world and largely responsible for some pretty astounding industry disruption. Read more


Tracking the Growth of the API Economy

APIs are nothing new. Salesforce and eBay first allowed access to their web APIs in the year 2000, and other organizations were tinkering with the idea of exposing endpoints even before that.

The past few years, however, have seen such explosive growth that the API space is evolving more rapidly than ever before. Read more


Sectors for Exploitation with APIs

In 2015 “there’s an API for that” became an oft-repeated phrase, entering the vernacular with the same frequency as the app-based equivalent. Fueling the usage of this phrase is an increasing number of organizations taking their products to market using a SaaS-first (Software-as-a-Service) approach, exposing an Application Programming Interface or API at the core of their offering. Read more


Is Your API the Cinderella or the Crown Princess?

Have you noticed that your API sometimes feels a bit misunderstood, seen as a sideline or a purely technical solution?

This might happen because you put your API to do menial work with no real business strategy. It may also be because the API documentation is not pretty, correct, or understandable. Read more