As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted. No longer are new ideas granted 15 minutes of fame — it’s 5 seconds at best. Read more
Posts Tagged: API evangelism
APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space.
Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Read more
In September 2006, only a few months into its existence, Twitter came out with the first version of its public API. This was surprisingly early in an age when social APIs were not yet prevalent, especially since Twitter had yet to become the success story that seems so obvious in hindsight. Read more
Evangelist, advocate, community builder, whatever you want to call it, since Guy Kawasaki of Apple popularized the concept of “technology evangelism,” the role has become a staple addition for software outreach. New startups and corporations alike now often hire evangelists — a rather nebulous breed of employee between sales, marketing, engineering, and support. Read more
This is the Age of the API (Application Programming Interface). No matter what type of software you work with, you will likely have to deal with APIs on some level. When a developer visits an API website, you will see plenty of documentation, sample code, use cases, and endorsements that make you feel one click away to start consuming. Read more