Consumer behavior is a very fickle thing. For decades — even longer — modern marketers have sought to discover what makes customers act the way they do. With the growth of the web, this question has become even more complicated. Technology has influenced consumer behavior, especially how they purchase things online. Read more
Posts Tagged: API business
It’s easy to become enveloped in “paradigm-shifting” technical dogma, to the point that API providers overlook personal qualities of the developers that consumer APIs and the end consumers affected by their implementations.
Thankfully, there is an “out”, so to speak, for this kind of behavior. Read more
The role of a web API product owner is still pretty nebulous, largely due to the fact that it’s a relatively new position. That’s interesting, because anyone keen on API business development knows just how valuable such a position is. A great API product owner can be hugely beneficial, and can leverage the product’s strengths to greater heights. Read more
The European financial services industry is on the cusp of a technological revolution. Reforms like PSD2 and the CMA initiative in the UK are forcing traditional banking institutions to enter the API Economy as active participants.
Great news for the FinTech scene, one would think; at last the banking platforms are being opened up ready for third-parties to securely access a customer’s data without the need to screen scrape online banking interfaces (also frequently referred to as ‘direct access’). Read more
We’ve written plenty about different API monetization models and monetizing your API using a freemium model in the past, but just as important is envisioning how your API might fit into your business model as a whole.
Obviously, this is something that will differ hugely from company to company — in the case of a business like Twilio, the API is the core product. Read more