APIs are often proposed as part of the solution in a number of business change initiatives. But are all APIs created equal? And will following industry leaders that have pioneered some uses of APIs lead you to success? In this session Andy Jones will discuss how your approach to APIs should vary considerably depending on who you are, who your customers are and what you’re trying to achieve. Getting the approach right is critical if the business change created is going to be effective and sustainable and deliver the optimal business value.