Developers like to get together…in bulk…often several times a year. Marketing to kingmakers in the field presents its own set of challenges to create engaging experiences to evangelize your product. From product launches to reinvigorating mature well known platforms, there are so many approaches you can take, and most of them will fall flat. So how do you market to a group that is allergic to marketing? This talk covers lessons learned from the trenches of: major & regional conferences, customer vs. public hackathons, growing meetups & anywhere else your evangelist team might be onsite.