In this talk, Jacob Ideskog, VP at Twobo Technologies, will discuss the various API design choices that a provider should consider, e.g., hypermedia, URI-style interfaces, and even SOAP. Beyond the design of the interface, API architects also need to consider the connections and integrations that are needed to various back-end system. To make these choices easier, Jacob will provide some insights into API aggregation. Attendees will leave with some good ideas about how to design a successful and appealing API.