Posts Categorized: Featured

Big fish eat sign

3 Ways APIs Create Value and 5 Acquisitions that Prove it

Google buys Songza; Spotify nabs The Echo Nest; Facebook purchases Moves; Path gets TalkTo; and Edelman takes over Deportivo. What do these acquisitions have in common? APIs! In each of these buyouts, APIs played a central part in influencing the acquisition decision. Read more

5 Ways APIs will Increase your Revenue

What is the most important thing your business needs? Cash! And how do you get cash? Customers! Without customers, there is no revenue, and the ability to acquire customers is what distinguishes a successful business from a failing one.

In this article, I will show you five ways to increase your business revenue by offering an API that third-party developers can use to build apps and consume your information. Read more

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Lessons Learned from Apple’s API Strategy

Apple is one of the biggest API platforms in the world — every app running on every iPhone and iPad is built using the Silicon Valley giant’s APIs. We can all develop a better API strategy by examining how one of the leading API platforms:

  • Uses their own APIs within their own ecosystem;
  • Handles changes to these services; and
  • Prioritises end user experiences over other concerns.
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