Ever wondered what’s the most efficient way of building a powerful brand? If you ask this question to various marketers, a common reply will be inbound marketing. We’ve been wondering though if there’s another way, using strategies that haven’t gone mainstream yet. Read more
Posts Categorized: Featured
Google buys Songza; Spotify nabs The Echo Nest; Facebook purchases Moves; Path gets TalkTo; and Edelman takes over Deportivo. What do these acquisitions have in common? APIs! In each of these buyouts, APIs played a central part in influencing the acquisition decision. Read more
What is the most important thing your business needs? Cash! And how do you get cash? Customers! Without customers, there is no revenue, and the ability to acquire customers is what distinguishes a successful business from a failing one.
In this article, I will show you five ways to increase your business revenue by offering an API that third-party developers can use to build apps and consume your information. Read more
Apple is one of the biggest API platforms in the world — every app running on every iPhone and iPad is built using the Silicon Valley giant’s APIs. We can all develop a better API strategy by examining how one of the leading API platforms:
- Uses their own APIs within their own ecosystem;
- Handles changes to these services; and
- Prioritises end user experiences over other concerns.
APIs are like LEGO building blocks, it is often said. Many API talks start off by explaining that APIs are like these bricks. They can be combined in innovative and creative ways beyond their originally intended purpose. What are APIs like for LEGO though? Read more