Posts By: Mark Boyd

3 Ways APIs Create Value and 5 Acquisitions that Prove it

Google buys Songza; Spotify nabs The Echo Nest; Facebook purchases Moves; Path gets TalkTo; and Edelman takes over Deportivo. What do these acquisitions have in common? APIs! In each of these buyouts, APIs played a central part in influencing the acquisition decision. Read more

API Strategy Must Balance Developer and User Experience

We recently talked about how people and software must change if you are to grow your API. We also looked at a case study of Apple which highlighted the importance of a UX-focused API strategy. The Apple example is interesting because it shows that you must strive to delight your API developers’ consumers as if they were your own. Read more

API Platform Defined: When an API Provider is a Platform

By standing on the shoulders of giants, we all have the possibility to disrupt markets and unseat entrenched incumbents. Cloud computing, mobile, and social have opened up unprecedented opportunity that we all have the chance to capitalize on. Market leaders like Amazon, Facebook, Twitter, and Twilio are using these disruptive technologies to form the foundation that we can build on to automate interactions between our networks and theirs. Read more