API marketing

Spark your API adoption

Discoverability, content, hackathons, evangelism; Frame your service to meet the expectations of a diverse body of web API consumers.

Advice on API Marketing


3 Ways to Organize Your API Developer Docs

Designing and writing good API documentation can be a daunting task, but is critical for any API-driven or B2D (Business 2 Developer) company to ensure developer success. Your documentation is also your company’s marketing asset and may be the first few pages a new prospect visits to assess how difficult your integration is and how…

Read More

Ultimate Guide to 30+ API Documentation Solutions

Say you have developed a web API and now want to show it to the world. Next comes documentation, and guess what — there’s a tool for that. But, in a sea of API documentation generation tools, which one is suitable to your specific environment? This comprehensive list of API documentation solutions has been curated specifically for web…

Read More


Virtualization, Sandboxes, and Playgrounds for a Wholesome API

An API is only as good as it is known. Getting an API into a developer’s hands, demonstrating the power of your solution, and providing an environment in which they can test and manipulate data in a controlled, monitored way is perhaps one of the most important unsung heroes of API publication. Having an awesome,…

Read More

eBook Released: How to Market an API

We’re happy to announce a new eBook release! We’ve assembled our best advice on API marketing, developer relations, and platform advocacy into a single volume. Grab a copy of How to Successfully Market an API for free HERE, or name your price on LeanPub. The bible for project managers, technical evangelists, or marketing aficionados in the process of promoting an API program. In…

Read More

Product Hunt 101 maker hunter gold star

Utilizing Product Hunt to Launch Your API

As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted. No longer are new ideas granted 15 minutes of fame — it’s 5 seconds at best. Enter Product Hunt, the Internet’s leaderboard for cool…

Read More

How to Hold a Killer First Hackathon or Developer Conference or Hackathon

How to Hold a Killer First Hackathon or Developer Conference

Part of what makes modern API development so much more powerful than ever before is the fact that, at the tip of one’s fingers, an entire world of lessons, examples, and fellow developers are within reach. Community and the resultant feedback has made API development and the APIs that are created from this process more…

Read More

Developer Relations: How to Offer Unparalleled Developer Outreach

APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space. Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Beyond understanding this importance, figuring out the…

Read More

Creating A Brand Guide for Your API

What you let others do with your image is just as important as what you let them do with your API. Hosting a free-to-consume public API is a powerful tool for expanding your functionality and branding into entirely new networks. But many APIs lack comprehensive and digestible guidelines to protect their brand. Without a developer Branding Guide…

Read More

Tips to Improve the Discoverability of Your API

“Build it and they will come” is certainly not the case in the API world. Even if you have a functionally brilliant service, without the right positioning your conversion rates could still be very low. Assuming you’ve made your developer program visible to the public, how should you then promote your API? There still may…

Read More

Day in the Life of an API Developer Evangelist

Evangelist, advocate, community builder, whatever you want to call it, since Guy Kawasaki of Apple popularized the concept of “technology evangelism,” the role has become a staple addition for software outreach. New startups and corporations alike now often hire evangelists — a rather nebulous breed of employee between sales, marketing, engineering, and support. Evangelists tread…

Read More

API Discovery: 11+ Ways to Find APIs

In the world of application programming interfaces or APIs, there are differing methods for cataloging these services in order to make them discoverable. Today we highlight 11 different ways to find APIs, including all the major API directories, and offer insights into the past and potential future of API discovery trends. Defining ‘API Discovery’ Certainly…

Read More

Twitter’s 10 Year Struggle with Developer Relations

In September 2006, only a few months into its existence, Twitter came out with the first version of its public API. This was surprisingly early in an age when social APIs were not yet prevalent, especially since Twitter had yet to become the success story that seems so obvious in hindsight. In fact it was…

Read More

How To Understand Your Target API Consumer

There are marketing tactics providers need to use in order to make sure their developer programs or APIs land in front of the right eyes. In order to segment API marketing correctly, and to do so in a way that is appealing and in good taste, it comes down to intimately knowing the needs of your…

Read More

What Makes an API Demo Unforgettable?

This is the Age of the API (Application Programming Interface). No matter what type of software you work with, you will likely have to deal with APIs on some level. When a developer visits an API website, you will see plenty of documentation, sample code, use cases, and endorsements that make you feel one click…

Read More

How to Increase Brand Awareness with APIs

3 Steps to Increasing Brand Awareness with APIs

Are APIs the most efficient channel to promote your brand? Here we show you how they can be used to increase brand exposure. You’ll learn about the three stages to this initiative – finding a problem worth solving; building an API solution worth using; growing your API consumption as efficiently as possible.

More posts on API Marketing

Sessions on API Marketing


Making a Brand Programmable
Eva Sjökvist - Absolut -  September 2013

Find out how a brand with a creative and imaginative history takes the next step with APIs and hackathons for innovation while staying true to the brand. Senior Project Manager Eva Sjökvist of Absolut shares the insights gained from hosting a hackathon as well as what they learned from implementing an API for drinks.

APIss - a Part Of the Creative Palette
Arvid Dyfverman- Deportivo - November 2013

At Deportivo, APIs have become a part of their DNA. Whether it's a large scale, global campaign or a feature app, when they discuss creative marketing solutions with their clients, APIs always make an important part of the mix.

Why does an API Platform need developer evangelists?
Tony Blank - - 21/10/2014

Marketing to developers is not an easy task. That’s why developer evangelism jobs are in high demand. In this presentation, Tony, a developer evangelist for Context.IO, will give an overview of the necessity of devangelists, their role and effectiveness, and provide a few lessons from the road. He will explain that becoming an API platform is not possible without good API evangelists.

The Power of Unexpected APIs
Ellen Sundh - Coda Collective - 22/10/2014

Data is all around us, open and closed. Ellen will showcase closed APIs that can serve a new purpose when used in a new creative way. With a strong focus on new media and hardware, Ellen will also reveal how to create APIs with sensors. The development in micro controllers and sensors have made it possible for us to measure the activity of people and actions in a new way and create new APIs on top of that.

More sessions on API Marketing

Ebooks on API Marketing

How to Successfully Market an API

The bible for project managers, technical evangelists, or marketing aficionados in the process of promoting an API program. In it we reveal how to plan an API-first business, how to make it discoverable, promote it to press and developer networks, establish quality developer relations, and advocate on behalf of your users to spark adoption and…

Read More

The API Lifecycle

Consumed by third party products and fueled by iterative feedback and market validation, the web API product lifecycle can be more complex than typical SaaS offerings. We at Nordic APIs have boiled down the common API lifecycle into four main phases, helping goal an API practitioner stabilize their API against internal and external factors, encouraging…

Read More