Advice on API Marketing
An API is only as good as it is known. Getting an API into a developer’s hands, demonstrating the power of your solution, and providing an environment in which they can test and manipulate data in a controlled, monitored way is perhaps one of the most important unsung heroes of API publication. Having an awesome,…
We’re happy to announce a new eBook release! We’ve assembled our best advice on API marketing, developer relations, and platform advocacy into a single volume. Grab a copy of How to Successfully Market an API for free HERE, or name your price on LeanPub. The bible for project managers, technical evangelists, or marketing aficionados in the process of promoting an API program. In…
As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted. No longer are new ideas granted 15 minutes of fame — it’s 5 seconds at best. Enter Product Hunt, the Internet’s leaderboard for cool…
Part of what makes modern API development so much more powerful than ever before is the fact that, at the tip of one’s fingers, an entire world of lessons, examples, and fellow developers are within reach. Community and the resultant feedback has made API development and the APIs that are created from this process more…
APIs are necessarily a communal endeavor — the community fostered between the users, the providers, and those who depend on the API for the functions of their own services drives the development environment of the API space. Accordingly, developer outreach is absolutely essential for cultivating an API’s network of users and agents. Beyond understanding this importance, figuring out the…
What you let others do with your image is just as important as what you let them do with your API. Hosting a free-to-consume public API is a powerful tool for expanding your functionality and branding into entirely new networks. But many APIs lack comprehensive and digestible guidelines to protect their brand. Without a developer Branding Guide…
“Build it and they will come” is certainly not the case in the API world. Even if you have a functionally brilliant service, without the right positioning your conversion rates could still be very low. Assuming you’ve made your developer program visible to the public, how should you then promote your API? There still may…
Evangelist, advocate, community builder, whatever you want to call it, since Guy Kawasaki of Apple popularized the concept of “technology evangelism,” the role has become a staple addition for software outreach. New startups and corporations alike now often hire evangelists — a rather nebulous breed of employee between sales, marketing, engineering, and support. Evangelists tread…
In the world of application programming interfaces or APIs, there are differing methods for cataloging these services in order to make them discoverable. Today we highlight 11 different ways to find APIs, including all the major API directories, and offer insights into the past and potential future of API discovery trends. Defining ‘API Discovery’ Certainly…
In September 2006, only a few months into its existence, Twitter came out with the first version of its public API. This was surprisingly early in an age when social APIs were not yet prevalent, especially since Twitter had yet to become the success story that seems so obvious in hindsight. In fact it was…
There are marketing tactics providers need to use in order to make sure their developer programs or APIs land in front of the right eyes. In order to segment API marketing correctly, and to do so in a way that is appealing and in good taste, it comes down to intimately knowing the needs of your…
This is the Age of the API (Application Programming Interface). No matter what type of software you work with, you will likely have to deal with APIs on some level. When a developer visits an API website, you will see plenty of documentation, sample code, use cases, and endorsements that make you feel one click…
Are APIs the most efficient channel to promote your brand? Here we show you how they can be used to increase brand exposure. You’ll learn about the three stages to this initiative – finding a problem worth solving; building an API solution worth using; growing your API consumption as efficiently as possible.
More posts on API Marketing
Sessions on API Marketing
Making a Brand Programmable
Eva Sjökvist - Absolut - September 2013
Find out how a brand with a creative and imaginative history takes the next step with APIs and hackathons for innovation while staying true to the brand. Senior Project Manager Eva Sjökvist of Absolut shares the insights gained from hosting a hackathon as well as what they learned from implementing an API for drinks.
APIss - a Part Of the Creative Palette
Arvid Dyfverman- Deportivo - November 2013
At Deportivo, APIs have become a part of their DNA. Whether it's a large scale, global campaign or a feature app, when they discuss creative marketing solutions with their clients, APIs always make an important part of the mix.
Why does an API Platform need developer evangelists?
Tony Blank - Context.io - 21/10/2014
Marketing to developers is not an easy task. That’s why developer evangelism jobs are in high demand. In this presentation, Tony, a developer evangelist for Context.IO, will give an overview of the necessity of devangelists, their role and effectiveness, and provide a few lessons from the road. He will explain that becoming an API platform is not possible without good API evangelists.
The Power of Unexpected APIs
Ellen Sundh - Coda Collective - 22/10/2014
Data is all around us, open and closed. Ellen will showcase closed APIs that can serve a new purpose when used in a new creative way. With a strong focus on new media and hardware, Ellen will also reveal how to create APIs with sensors. The development in micro controllers and sensors have made it possible for us to measure the activity of people and actions in a new way and create new APIs on top of that.
More sessions on API Marketing