Advice on API Business Models
APIs are nothing new. Salesforce and eBay first allowed access to their web APIs in the year 2000, and other organizations were tinkering with the idea of exposing endpoints even before that. The past few years, however, have seen such explosive growth that the API space is evolving more rapidly than ever before. Like “big…
In 2015 “there’s an API for that” became an oft-repeated phrase, entering the vernacular with the same frequency as the app-based equivalent. Fueling the usage of this phrase is an increasing number of organizations taking their products to market using a SaaS-first (Software-as-a-Service) approach, exposing an Application Programming Interface or API at the core of…
Unprecedented tech revolution often spawns brand new services and companies. As technological evolution opens new possibilities for humanity, is also leads to a flood of ideas and new business ventures never before possible. Now, as hyper-specialization occurs throughout the Internet, the API economy has become a macrocosm in its own right, spawning brand new types…
A top concern for treating your API as a product is creating a profitable business model. However, on the face of it, immediately charging people to use an API might seem like a strange thing to do, as adding a barrier to entry isn’t always desirable for Software-as-a-Service (SaaS). So how do we monetize access?…
For many businesses, there can be a great reluctance to opening data assets via APIs to external partners or to third-party developers. One way to start assessing the benefits of an API business strategy is to begin using APIs internally. Private APIs can lead to faster time-to-market for new product and service development, open up…
To avoid an unsuccessful venture, before API development you need to consider common steps toward API monetization and if they apply to your situation. In order to determine if something is going to be profitable you must measure it. Zazueta recommends using a simple Average Revenue Per User Model (ARPU) to help decide how to increase revenue, whether by increasing price or attracting more users.
With negative public connotation still ringing after the Global Financial Crisis, banking institutions are usually portrayed as monoliths, slow to change even amidst obsolescence and new technological advances. This won’t be for long, as the FinTech sector is becoming increasingly open and programmable. Even large U.S. banking institutions like Citigroup, BBVA Compass, Bank of America…
You’ve spent countless hours working on your new API. You followed all the standards and best practices. You executed an API-first strategy. You listened to your app’s users and to developers. You were careful to include the features they needed. One thing you have not yet figured out though is how you will make money…
APIs are like LEGO building blocks, it is often said. Many API talks start off by explaining that APIs are like these bricks. They can be combined in innovative and creative ways beyond their originally intended purpose. What are APIs like for LEGO though? For those that are planning on attending our Platform Summit in…
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Sessions on API Business Models
APIs for Biz Dev 2.0 - Which Business Model?
Mark Cheshire - 3scale - 2013-11-26
The real power of APIs come from the way they drive innovation in new business models. In this session, several business strategies are explained from direct pricing, through mobile platforms, to new distribution models. If you want to push the frontiers and explore how APIs can help re-imagine your business, then this talk will be your fuel.
The 5 API Platform Monetization Models
Rob Zazueta - Intel - - 21/10/2014
The best API platforms align with and drive forward the goals of the business, but tying revenue to the API has been a challenge. When developing your API program, you need to consider how you will measure its success, not only in terms of the number of calls made or developers onboarded, but in how it moves the needle for the business as a whole. Rob will introduce the five basic models for API monetization, discuss the strategy behind each of them, explaining how they can be implemented and provide the key performance indicators you’ll need to measure your success.
The Disruptive Impact of APIs: How APIs are shifting business
Andreas Krohn - Dopter - 2013-11-26
APIs are affecting businesses in most industries - entertainment, financial, and travel are just a few. New fast moving players are using APIs to compete with old slower giants and, in doing so, they are disrupting the old world order. Let's take a look at some examples of this kind of disruption and talk about how you can be on the right side of these changes.
API platform: Building the business case to support the strategy
Andy Jones - Akana - 22/10/2014
Good API management is a key part of building a sustainable strategy for deploying APIs and enabling successful business initiatives in the areas of mobile, IoT, and partner integration. This session will discuss the key value drivers that contribute to the business case for including an API Management solution in the enterprise platform for API presentation.
More sessions on API Business Models